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Automation in practice

XNUMX key points you need to know before you start with automation

Automation projects have many stumbling blocks. This article summarizes 8 aspects that have to be considered especially in corporate communication.

Categories
Automation in practice

Robots play a secondary role in the PR work of banks

Can robots take on tasks from PR professionals? As part of my master's thesis at the ZHAW, I examined how specialists in corporate communication and PR deal with the topic of automation. In my work, I specifically examined the situation of banks. The work was based on a survey of eight communication professionals from the banking sector in Switzerland. The […]

Categories
Automation in practice

These corporate communication activities can be automated (even today)

Automation is an ever-present topic. Possibilities, effects, fears and associated hopes are widely discussed. But where does automation stand in relation to corporate communication? While automation through tools or RPA is increasingly gaining ground in marketing or back office departments, such a development is not really visible in the area of ​​corporate communication. I have therefore on […]

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Big Data

Big Data, the paradise for corporate communications

By using big data, communication becomes more accurate, efficient, faster and more relevant. However, in corporate communications, big data still has exotics status.

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Technology

These automation technologies need to know communications professionals

The flood of concepts around the topic of automation is overwhelming. An overview of the basic technical components of automation and how they are linked together.

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trend

What importance does automation have for corporate communication?

Experts disagree on how automation will affect corporate communications. For some, little changes, others see a revolution. What now?