Automation projects have many stumbling blocks. This article summarizes 8 aspects that have to be considered especially in corporate communication.
Can robots take over tasks from PR professionals? As part of my master's thesis at the ZHAW, I examined how specialists from corporate communications and PR deal with the topic of automation. In my work I specifically examined the situation of banks. The basis of the work was a survey of eight communication professionals from the banking sector in Switzerland. The […]
Automation is a ubiquitous topic. Possibilities, effects, fears and associated hopes are widely discussed. But where does automation stand in relation to corporate communication? While automation through tools or RPA is increasingly finding its way into marketing or back office departments, such a development is not really visible in the area of corporate communication. I have therefore to [...]
By using big data, communication becomes more accurate, efficient, faster and more relevant. However, in corporate communications, big data still has exotics status.
The flood of concepts around the topic of automation is overwhelming. An overview of the basic technical components of automation and how they are linked together.
Experts disagree on how automation will affect corporate communications. For some, little changes, others see a revolution. What now?